Cartoon Network-branded train takes to the tracks on high-speed rail network.
Taiwan’s number one kids’ channel, Cartoon Network, has teamed up with Taiwan High Speed Rail Corporation to launch the Cartoon Express, an exciting new passenger experience on the island’s train network.
At the launch ceremony in Taipei kids from under-privileged backgrounds were among the first passengers to climb aboard the carriages, which have been branded with Cartoon Network’s most popular characters from nine hit series including The Amazing World of Gumball, Oggy and the Cockroaches, Ben 10 and The Powerpuff Girls.
As the train pulled out of the station for its inaugural journey, mascots from the shows introduced travellers to the compartments inside while the train announcements were made using the voice of Jake the dog from the hit comedy Adventure Time. Jake also features on an on-board postbox and passengers are encouraged to mail Cartoon Express postcards to their friends and families.
Sunny Saha, Turner International’s Senior Vice President and Managing Director, South East Asia Pacific, said, “The Cartoon Express is going to bring fun and happiness to thousands of travellers. To see Cartoon Network’s famous characters splashed on the inside and outside of this remarkable train is truly impressive, and commuting in Taiwan will never be the same!”
In a world first for Cartoon Network, the train will run along the west coast of Taiwan, from the national capital Taipei to the southern city of Kaohsiung. It is estimated that more than 1.5 million passengers will be able to board the Cartoon Express during the 14-month campaign period.
