Cartoon Network has collaborated with British footwear brand Dr. Martens on a limited edition boots range for adults and children inspired by the Primetime Emmy® and BAFTA Award-winning animated comedy series Adventure Time. The special collection features iconic characters Finn and Jake for the first season which will be available in Dr. Martens’ stores globally and online from early March 2015.
Characteristic of the top-rated comedy series and its unique characters, the special Dr. Martens styles are imaginative, eclectic and independently minded. Three inspired boot designs will be available in the first collection with a limited edition run of two of the designs, each with only 1460 pairs created. Never before seen Adventure Time content will also be premiered in a special 30-second film to celebrate the launch of the collection.
“We are excited to collaborate with Dr. Martens and see Finn and Jake celebrated in a uniquely fashionable way, as icons of both cartoon and consumer culture,” says Johanne Broadfield, Vice President of Cartoon Network Enterprises, Turner Broadcasting System, EMEA. “The limited edition range will remind Adventure Time fans of all ages to stand up for individuality and have fun with fashion.”
Loved by children and adults worldwide, Adventure Time reached 131 million viewers worldwide and 32.8 million children across the globe1. The show’s unlikely heroes Finn and Jake are best friends who embark on the biggest adventures imaginable through the mythical Land of Ooo, encountering its colorful inhabitants. Created by Pendleton Ward and produced by Cartoon Network Studios, season five of Adventure Time is currently airing across Europe, the Middle East and Africa and season six will premiere in the region beginning in spring 2015.