Press Release:
Leeds based agency Propaganda approached Trunk animation to create a TV spot after noting how Trunk’s successful campaign for internet giant Kaspersky matched their own ideas around the car buying service’s brand. The style of the resulting marvelous commercial, using colour, dynamic movement combined with a concise story arc, meshed with the ethos of The Car Buying Service, being clean, clear and honest.
The talented Pete Mellor created the 30 Second TV Spot joined by Peepshow’s Spencer Wilson, who illustrated. Filled with humour and energy this new commercial is a master class in timing and pace. Spencer’s beautiful crisp illustrations worked with The Car Buying Service’s compact colour palette to help create a very clear and appealing film. Pete noted “It was great to work with Propaganda, helping them develop the initial story board and whilst it would have been very easy to over-complicate the animation by keeping it simple with a straight forward car journey it kept the message clear” The script was voiced by the brilliant Ade Edmondson, sounding nothing like Vivian from The Young One’s, a blessing for any company based on trust and fairness.
Composer Ivan Arnold created the perfect score while the sound design and mix was by J.M Finch at Fonic. Pedro Lino at Trunk Animation oversaw the whole production.
Credits:-
Produced by Trunk Animation
Directed by Pete Mellor
Producer: Pedro Lino
Agency: Propaganda
Art Director: Ben Bateson @ Propaganda
Animation: Pete Mellor
Illustration: Spencer Wilson
Composer: Ivan Arnold
Sound Design & Mix: J.M Finch @ Fonic
Voice Over: Ade Edmondson
