Cartoon Network Zone Dubai

– Dedicated Cartoon Network Zone to open within the world’s largest indoor themed entertainment destination that will launch in Dubai’s City of Arabia development –

Turner Broadcasting owned Cartoon Network Enterprises EMEA (CNE EMEA) has signed an agreement with the Ilyas & Mustafa Galadari (IMG) Group which sees the launch of a dedicated Cartoon Network Zone within IMG Worlds of Adventure; Dubai’s first mega themed entertainment destination. The 1.5 million square foot project will be the world’s largest temperature controlled indoor themed entertainment destination with a capacity to welcome more than 20,000 guests from all over the world every day.

The new deal sees popular characters from global and award winning hit Cartoon Network shows including: Ben 10, Adventure Time, The Amazing World of Gumball and Turner Broadcasting owned Lazy Town brought to life in an immersive world of thrilling rides and entertainment. The Cartoon Network Zone will feature the first ever Ben 10 5D cinema and an exciting line up of branded restaurants and retail locations, including the world’s largest Ben 10 retail store. This offers licensees the opportunity to sell its products to a captive audience in a unique cross category branded environment.

Giorgio Stock, President, Turner Broadcasting EMEA says, “The Ilyas & Mustafa Galadari Group’s multi-million dollar investment in this ground-breaking attraction is a clear demonstration of its confidence in the mass appeal and longevity of Cartoon Network brands across the globe.  Developing interactive and immersive brand experiences provides not only kids but their entire family with new and exciting ways to engage with our shows and characters and create indelible memories. These live entertainment experiences coupled with our compelling TV offering, our new and emerging media experiences and our licensed products are the ideal platform to build and sustain the appeal of our properties.”

“IMG Worlds of Adventure is the entertainment destination Dubai has been waiting for,” said Mr. Ilyas Galadari and Mr. Mustafa Galadari, Executive Co-Chairmen of the Ilyas & Mustafa Galadari (IMG) Group. “It is the first leisure destination in the world to bring together global brands with our own original concepts. We expect the brand cachet of IMG Worlds of Adventure to cement Dubai’s position as a complete one-stop international destination for entertainment and leisure.”

Cartoon Network Enterprises EMEA (CNE EMEA), the licensing division of Turner Broadcasting, is responsible for building consumer product franchises for the growing library of award-winning original programming aimed at children and families. The company currently offers consumer product programmes for an array of top-grossing and award-winning franchises including The Amazing World of Gumball, Adventure Time, Regular Show, LazyTown and Ben 10: Omniverse.

Cartoon Network targets boys and girls aged 6-12 and aims to champion kids being themselves through its rich mix of entertaining and globally successful content. Cartoon Network launched as a pan-European channel in 1993. The channel now has localised services throughout Europe, the Middle East and Africa where it is available in 17 languages and in over 130 million homes.